Susan Gunelius, an advertising columnist for Entrepreneur.com, posts a piece on MSNBC.com about the top 10 words to avoid in your advertising in 2009. Her advice – which frankly should apply anytime, not just in 2009 – will help anyone tasked with writing copy to promote a business. So check it out here.
Top 10 Advertising Words to Avoid
- Free
- Guarantee
- Really
- Very
- That
- A Lot
- Opportunity
- To Be (or any variation thereof)
- Synergy
- “Drinkability”
Cindy, I’m so happy to hear that you enjoyed my article! Thanks for the mention!
Susan – you\’re welcome. Thought you said it better than I could…good tips!