Yesterday, Ad Age hosted its annual Media Mavens lunch in New York City, where they honored 16 of the top marketers in the country. Here’s what they had to say about the recession and why some of it might be good news for marketers:
1. Lower media cost. Supply and demand here, folks. Less advertisers = more media inventory = lower prices for your ad message on TV, radio, print, etc.
2. More TV watching. People might not have the cash to go out as much anymore, hence more TV watching at home and more eyes on your commercials.
3. More digital media = Better tracking. Across the board, data is becoming easier to get – Google can track just about anything digital these days, which makes figuring out your campaign’s return on investment (ROI) easier. So mobile devices, social media and other “portable” outlets are not going away and are becoming easier to track.
Want to read it in depth? Here’s a link to who said what and how.
