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Monthly Archives: November 2008
LiveBig Weekend 2008: Bringing YPs home
Dozens of local volunteers are working this weekend to bring young professionals (YPs) home to Rockford. Events include downtown walking tours of loft living and retail spaces, a family-fun day at Riverfront Museum Park and, of course, Jobapalooza where 43 … Continue reading
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Following Mumbai Unrest Via Twitter
More than 900 injured and 80 dead in terrorist attacks in the Indian financial capital in Mumbai, including India’s top anti-terror official. It appears they are/were targeting British and American citizens., many of who are in town for EU-India talks. … Continue reading
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Who’s in your top 5?
As customers of T-Mobile phone service who use their “My Faves” program can attest, it can be difficult but very cost efficient to declare your top five friends because these five people you can call free any time. Deciding who … Continue reading
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PR Gold: J Crew & Michelle Obama
The canary yellow J Crew ensemble Michelle Obama wore and talked about this month on the Tonight Show might not be for everybody but it created a public relations boom for J Crew, who quickly capitalized on the comments. After … Continue reading
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The Silver Lining
Yesterday, Ad Age hosted its annual Media Mavens lunch in New York City, where they honored 16 of the top marketers in the country. Here’s what they had to say about the recession and why some of it might be … Continue reading
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Big Surprise: Auto Ad Spending Down
This just in: the Big Three domestic automobile makers are spending less on advertising…while foreign auto makers are spending more. According to Nielsen, Ford and Chrysler trimmed their ad budgets for the first half of 2008 by a whopping 22 … Continue reading
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Listening in on your Social Media Buzz
So, you’ve looked at MySpace, set up a Facebook page and maybe even Tweeted on Twitter. But how do you keep up with all those sites and what’s being said about you and your company online? Social media conversations are … Continue reading
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Opening the Dialogue
Previously on ADWire, we talked about blogging and whether or not it was a good idea for your business – answering that question with a “yes, but.” (Read the whole post here.) Like every other marketing strategy, blogs will get … Continue reading
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A simple Thank You
“To my campaign manager, David Plouffe; my chief strategist, David Axelrod; and the best campaign team ever assembled in the history of politics…” Arguably it has been the most comprehensive strategy ever assembled in politics, gaining world-wide support as well … Continue reading
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Media Multitasking
Are you a “media multi-tasker”? Do you check websites while watching TV and texting on your phone? If you’re like the majority of Americans, the answer is no. But, research is showing that the trend is growing, particularly among teenagers … Continue reading
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