Monthly Archives: October 2008

Beyonce A.K.A. Sasha something-or-other… You probably saw Georgette’s post in GO and on her Ask Geo blog this morning commenting on the new Sasha Fierce.   The whole alter-ego question sparked a hilarious discussion in our office at least. Most of … Continue reading →

To follow Cindy’s post yesterday about tips on your advertising message during a recession, I wanted to highlight ways to enhance your web presence on a tighter budget.  First things first, I absolutely love www.fora.tv , a video viewing site with … Continue reading →

The Boogie Man is hiding behind every door, at least according to business news sites and pages across the country. And it is true that the economy is charting some scary territory, especially for those of us who haven’t lived … Continue reading →

In ad circles, “social media” is the new paradigm. It takes up a lot of blog space and is often touted as the next sure thing in terms of getting young people to respond to ad messages. Corporations have spent … Continue reading →

Just a few sites we have stumbled upon and thought to share:  Font to the max… Max Kerning (maxkerning.com) takes you through a video comedic journey around and about kerning and font (sort of), but mostly it is a great … Continue reading →

…what brands would they be? Obama’s a BMW, McCain’s a Ford. If they were spies, Obama would be James Bond and John McCain would be Jack Bauer, at least according to a new 2008 Presidential ImagePower survey, released today, which … Continue reading →

A new “I’m a Mac. And I’m a PC.” ad was aired over the weekend. This is precisely what NOT to do when you have products that have struggled in the marketplace because of product defects or service challenges. Just … Continue reading →

I’m thankful it’s almost election day – the negative campaigning is reaching a fever pitch, and I’m personally sick of hearing bad news everywhere I turn. And while all that should be over Nov. 4 (at least that’s the hope), … Continue reading →

There is much discussion – and confusion – about “green” marketing. While many have environmental concerns, the exact role of consumer marketing and advertising in this issue is unclear. While green marketing seems like a good idea exactly who is … Continue reading →

An often overlooked aspect of marketing is tracking the results of a media campaign. Too often companies skip this step all together. There are many reasons, but one we hear most often is: There haven’t been many ways to measure … Continue reading →

The state of Michigan had great success this summer with its award-winning “Pure Michigan” advertising campaign. Last weekend I traveled to Frankenmuth, MI, “Michigan’s Little Bavaria,” for the Fall Leadership Conference of the American Advertising Federation District 6 and heard … Continue reading →

Last weekend I traveled to Frankenmuth, Mich., “Michigan’s Little Bavaria,” for the Fall Leadership Conference of the American Advertising Federation District 6. So what’s in Frankenmuth that made it notable that it generated its own tagline? Frankly, this little stop … Continue reading →

Do you think the public would have been swayed by a plan Hank Paulson labeled a “rescue” package instead of a “Wall Street bailout”? Despite the gnashing of teeth and rending of garments by financial talking heads on TV, if … Continue reading →

Supporting a cause – breast cancer research in October, Breast Cancer Awareness Month, for example – gives everyone the warm fuzzies. Cause-related marketing will not only make you & your employees feel good about making a difference but it also … Continue reading →

This year, cable networks brought in more than $7 billion at the upfronts (when the networks trot out their fall lineups for national media buyers), which was a 9.3% gain over 2007. In fact, cable is one of the only … Continue reading →

News flash… the spending confidence of U.S. advertising executives is lower than last year.  Nothing new, right? Well the good news is that “the one medium that is beating the trend is online media,” according to research profiled by by … Continue reading →

Don’t say boo just yet – Halloween retail sales are set to actually grow this year, according to a number of organizations that track consumers’ spending habits. According to the National Retail Federation, consumers will up their Halloween budgets by … Continue reading →