Coke’s still No. 1. Financial firms and Microsoft are slipping…IBM and Google are surging. Interbrand‘s annual list of the 100 Top Global Brands (for a complete version of this chart and more information, click here) shows the following 10 brands are still at the top of the heap, brand-wise:
| 2008 Rank | 2007 Rank | Brand | Country of Origin | Sector | 2008 Brand Value ($m) | Change in Brand Value | |
|---|---|---|---|---|---|---|---|
| 1 | 1 |  |
United States | Beverages | 66,667 | 2% | |
| 2 | 3 |  |
United States | Computer Services | 59,031 | 3% | |
| 3 | 2 |  |
United States | Computer Software | 59,007 | 1% | |
| 4 | 4 |  |
United States | Diversified | 53,086 | 3% | |
| 5 | 5 |  |
Finland | Consumer Electronics | 35,942 | 7% | |
| 6 | 6 |  |
Japan | Automotive | 34,050 | 6% | |
| 7 | 7 |  |
United States | Computer Hardware | 31,261 | 1% | |
| 8 | 8 |  |
United States | Restaurants | 31,049 | 6% | |
| 9 | 9 |  |
United States | Media | 29,251 | 0% | |
| 10 | 20 |  |
United States | Internet Services | 25,590 | 43% |
The top brands seem to be the most nimble when it comes to reacting to – and, more importantly, anticipating – consumer demands. The other thing that is remarkable is how solid these top 10 brands are, despite the volatility of our global economies and societies over the past year. A good brand that is maintained and whose integrity remains intact will weather just about any storm.
Interbrand’s Top 100 Brands vs. MCSI World Index & S&P 500 Performance
Regardless of world conditions, people will continue to buy and sell goods and services…how well you survive depends on what you do to maintain your brand in the marketplace and whether or not you anticipate your customers’ needs and provide the goods and services to meet those needs.
For the full report, click here (PDF doc).
