Monthly Archives: September 2008

What do you do for an online presence if your new national ad campaign centers on getting people offline and into face-to-face conversations? You have the campaign’s micro-site shut down on users after 3 minutes and tell them they need … Continue reading →

Mother Tribune in Chicago unveiled some prototypes today of its “new look” brought about because of dramatically lower ad revenues. Bigger graphics, less content, fewer sections, more ads, fewer reporters. The front section will now contain all international, national and … Continue reading →

Coke’s still No. 1. Financial firms and Microsoft are slipping…IBM and Google are surging. Interbrand‘s annual list of the 100 Top Global Brands (for a complete version of this chart and more information, click here) shows the following 10 brands … Continue reading →

Print ads get the short end of the stick. They’re not hip and flashy.  They don’t have commenting available or mash-up possibilities without a lot of cutting and glue sticking. Plus, they’re in magazines which are, like, so old-school. But … Continue reading →

Yesterday’s “Black Monday” – brought upon by Lehman, Merrill and AIG’s woes – will have little immediate impact on the advertising ocean. Mid- and long-term, however, the dampening of consumer confidence across the board could be a tsunami headed straight … Continue reading →

Google launched a new Web browser named Chrome a few weeks ago. On their Web site they are promoting it as a new era in web browsing, “Chrome has been designed from the ground up with a more streamlined, efficient, … Continue reading →

As, crises. Troubles. Discord. These are perhaps the most telling ways to know of what a corporation is truly made, and General Motors seems to be showing its true colors lately. During a crisis, companies usually go one of two … Continue reading →

Mac vs. PC, meet the Commercial About Nothing. In its latest bid to get “hip to the kids” and to blunt the incredible pop buzz surrounding Mac’s clever “Hi. I’m a Mac.” “And I’m a PC.” ad campaign, Microsoft has … Continue reading →

One of our favorite reference sites is MediaPost.com for industry news and events.  But with their upcoming bi-annual conference and trade show in New York this month, they have given us so much more: ideas. The latest from Media Post … Continue reading →

Branding is a buzzword that frankly is a bit like some of the political polemics we’ve been hearing the last couple weeks – there’s lots of “red meat” but what how does it really affect me or my business? And … Continue reading →

Despite high gas prices and general economic malaise, consumers are still spending money…but trading down to dollar stores and one-stop-shops like WalMart that are closer to their homes or offices. The biggest loser? Home improvement and home furnishing stores. TNS … Continue reading →