Monthly Archives: August 2008

Teamwork. We’re taught it as children and it’s encouraged in corporations all over the country. But what about working as a team with another business when advertising? Lots of business owners think that’s opening the door to the coop to … Continue reading →

At the end of a multi-billion dollar feeding frenzy of hyperbole, nobility, triumph and agony, the Advertising Games that propped up the Beijing Olympics are closed. Was it worth it? The majority say no.If you believe some polling data, the … Continue reading →

Viral Marketing. Seeding. Buzz (pun intended). Haagen Daz, that purveyor of bliss, started a campaign to raise awareness of honey bee colony collapse, and, for an estimated $75,000 paid to a company specializing in viral campaigns, the “Bee Boy Dance … Continue reading →

Adults are abandoning newspapers and getting their news online – we’ve known that for a while now. But they’re also pretty faithful to TV news too, according to the biennial media usage study by Pew Research Center. Of respondents, the … Continue reading →

There’s plenty of people out there who get the deer-in-the-headlights look when I say “I work for an ad agency.” So, to shed a little light on what we do, here are answers to two popular questions: How do ad … Continue reading →

  Marketing is all about image – in more ways than one.  The branding campaign that you undertake is about the makeup of your proverbial all-around image, but is rooted in the actual images- the photographs- you choose.  The quality … Continue reading →

Wow. The Opening Ceremonies were unbelievable, weren’t they? NBC Universal thinks so too – seeing the highest rated Opening Ceremonies ever for a non-American Summer Games. It had 19% more viewers than Athens four years ago and 16% more than … Continue reading →

I may be letting my dork show, but I admit I’m super-excited for the Olympics. I love the pageantry, the competition, the spirit. Even the unabashed commercialism and the politics of China don’t bother me when it comes to the … Continue reading →

Hard to believe that Back to School is here. For “Tweens” (kids 10 to 14), that means online search. If you’re advertising your back-to-school products, your ads must be online and your site must be optimized. Tweens are most vocal … Continue reading →

I’m just going to step aside on this one and let the folks over at Brand Week explain the specifics behind the following “Top 10 Bright Ideas for 2008” in marketing: Dark Marketing (unidentifiable advertisers) Web Serial Branding (viral video … Continue reading →