Monthly Archives: July 2008

Want women to like your brand? Run ads with skinny female models – they’ll like you more but feel worse about themselves. In a new study created in response to Dove’s “Campaign for Real Beauty” (see ADWire’s previous post about … Continue reading →

Web-based TV is shoving traditional TV aside quite rudely. A new study on media habits reported in today’s Ad Age is the first that gives real evidence to the theory that people are migrating from traditional TV to Web-based streaming … Continue reading →

No news that prices are rising everywhere and consumers and businesses alike are searching for more efficient ways to operate and ways to reduce spending, but stricter budgets can in fact spur good ideas and creative solutions. Like the housing … Continue reading →

Young people don’t much like the Olympic Games, much to marketers’ chagrin. But 2008 could change that according to this piece in today’s Washington Post. This year, the International Olympic Committee (IOC) loosens its rules on social media like Flickr … Continue reading →

So you have decided to go shopping this weekend, and if there is one thing in particular you are looking for you will probably look up something about said item online first.  Doesn’t it seem better if you get a … Continue reading →

They say in fashion that everything comes back in style sooner or later, if you just hang on to it long enough, but does it work with ads as well?  McDonalds seems to think so, well, actually retro with a … Continue reading →

Summary from post on Advertising Lab~ Imagine: You find something you like, reach into your pocket for a small device, scan the barcode, and the device tells you whether and were the same product is available for a lower price. … Continue reading →

We often receive numerous resumes this time of year from recent college grads wanting a job in marketing. And I don’t blame them – marketing is an exciting, interesting and (sometimes) glamorous industry, BUT… This particular “But” refers to many … Continue reading →

Wal-Mart, the world’s No. 1 retailer, has unveiled a new corporate logo that soon will be replacing the blue “Star” logo created in 1992 on everything from the front of the store to the bags in your cart…and probably everywhere … Continue reading →

Web site security. Although this is a technical discussion, it can have a serious marketing and business impact. Especially when you are trying to drive visitors to your site and it is down for two weeks because the data has … Continue reading →

Dove was lauded for its Campaign for Real Beauty when it launched four years ago with ads featuring curvy women in white underwear and an education campaign about the media’s manipulation of women and our perception of what “real beauty … Continue reading →

  This weekend, we all feel patriotic and many businesses are likely to be decorating their spaces – or filling their promotions – with flags and related flag merchandise and displays. But before you err on the side of what … Continue reading →

Few things have given advertisers the willies more than DVRs (digital video recorders), TiVo and the reality that consumers can now fast-forward through the commercial breaks with ease and aplomb. But data released Monday by TiVo seems to indicate that … Continue reading →