Monthly Archives: June 2008

We have recently been taking a look at trends, not only in design but across the board in media and branding strategy.  Pandora, (www.pandora.com) the ‘create your own radio station’ site, comes to mind immediately as a shining example of … Continue reading →

National advertisers are looking to cash in on the “green” movement, picking up on consumer research that reports 79% of consumers would rather buy products from environmentally conscious companies, with 35% of them saying they’d pay a premium price for … Continue reading →

Next year, Sapporo, a Japanese beer company, will start labeling its beer bottles with the amount of carbon emissions associated with production and disposal. Japan’s is also working on standardizing how carbon can be measured and labeled on consumer products. … Continue reading →

As KMK Media’s graphic designer, some of my time is often spent educating clients about graphic design and how it works. Design is a critical piece in any successful campaign; here are some tips about how you can work effectively … Continue reading →

Not to be outdone by the Superbowl, NBC Universal is cashing in on the August 8 start of the Summer Olympics in Beijing. According to this piece in the June 19 USA Today, sponsors have already shelled out $40 million … Continue reading →

Copy-writing is a skill, a talent and, in many cases, a gift. So what can you do to turn your company’s brochure into something that makes a good impression on potential and current clients? Here are some basic dos and … Continue reading →

From the exuberant proliferation of blogs lately across the business spectrum locally, regionally and nationally, it makes sense for you to consider whether or not a blog would help your small business grow sales. Generally, the answer to that question … Continue reading →

The assumption is that companies with high ethics, and that are able to communicate that to consumers, will profit. Certainly “green marketing,” is a buzzword lately in advertising everything from automobiles to soap. But while green claims are important, high … Continue reading →

Imagine a site that you frequently visit, let’s say amazon.com. Given the exhaustive amount of information you initially find that it is difficult to navigate. But over time, you realize you’re finding the Web site is easy to navigate, more … Continue reading →

MSNBC.com’s media blog – Test Pattern – is again hosting its annual “Best Of” television ad competition. It is an informal affair driven generally by user comments posted online, in other blogs and in other ways I’ve yet to formally … Continue reading →

Last week a couple of daredevils scaled the New York Times building.  Stewart Elliot, Advertising Columnist at the Times, said he was grateful for the event. Though he said he thought that only the people inside the Times offices were … Continue reading →

The Mayor’s Arts Awards, presented by the Rockford Area Arts Council, are wrapping as I tap this out. The awards have little to do with advertising – the stated intention of ADwire – but are critically important to the cultural … Continue reading →

It’s not even two weeks before Father’s Day, so if you’re planning on doing a marketing push for your company, you should get on it if you haven’t already. High gas and food prices likely will take a bite out … Continue reading →

So you’ve created a great email newsletter. You’ve built your email lists. You’re ready to send it out. But take a step back and consider whether you’ve offered an “opt-out” option. Not only does including an opt-out make good marketing … Continue reading →

If you have ever filled out an online form you have probably seen this automatic response. My advice – This is not a practice I would recommend your organization implement. Four reasons why should suffice. First, CAPS are annoying. Second, … Continue reading →

Today’s Advertising Age published a story that shows conclusively that when it comes to advertising, a good media mix of online, television, radio and print will produce a better return than using one vehicle exclusively. In a survey of 25,000 … Continue reading →