Monthly Archives: May 2008

Was someone at your company honored on the Rockford Chamber of Commerce’s “40 Under 40″ list? If so, don’t keep the good news to yourself. Sure, it was covered locally, but look further afield to gain additional publicity: Draft a … Continue reading →

The Columbus Dispatch featured a story recently that highlights a trend across the country – the “staycation.” Does your business offer amenities that cater to the ‘staycationers’ that will be in Rockford this summer?  With the high price of gas, … Continue reading →

Just like any business, the media also has its cycles. There are some stories you can always count the local media to cover depending on the time of the year. Smart business owners will examine these cycles and position themselves … Continue reading →

In an annual survey of 2,000 marketing executives, more than 82% said that their use of email marketing campaigns will increase this year over last year, with 55% saying they expect email to have a higher return on investment (ROI) … Continue reading →

In the national advertising conversation, broadcast TV is not “sexy.” Broadcast TV is not “buzzy.” Or “flashy.” Or “edgy.” But, when it comes to local news and information, local TV broadcasts and their corresponding websites are used by just over … Continue reading →

Little is sexier than having your brand being an integral part of an uber-luxurious, hyper-chic world inhabited by Carrie, Samantha, Charlotte and Miranda…as luxury brands Manolo Blahnik and Jimmy Choo learned. The return of Sex and the City to the … Continue reading →

As if it weren’t enough that buying a domain name for you company’s Web site requires all sorts of linguistic acrobatics, creating an account with popular social networks and other online utilities is starting to be taxing as well. Pages … Continue reading →

How much of an impact has modern marketing had in the 2008 Democratic primary? Plenty. Barack Obama’s campaign has made quantum leaps in terms of “branding” a candidate. From his free-standing “O” logo to the sheer marvel that is his … Continue reading →

A few weeks ago, we told you about using biometrics to measure consumers’ responses to advertising. Now, it seems the House of Mouse (Disney owns broadcasting behemoths ABC and ESPN) is getting in on the action by constructing their own … Continue reading →

Small daily newspapers – not unlike our local daily, the Register Star – are actually growing their revenue while national and regional newspapers have been in a slump for years. Why? According to this article, one of the reasons is … Continue reading →

The Webby Awards honor excellence on the Internet, including Web sites, online film and video, mobile Web sites and interactive advertising from around the world. Stephen Colbert and will.i.am earned top honors at this year’s Webby Awards, announced Tuesday. Colbert, … Continue reading →

I was in line at the grocery store the other day and was reminded of a fundamental truth in advertising. People still circle ads with red markers, cut them out, paste them on the fridge, carry them inside wallets, give … Continue reading →

NBC will charge a record $3 million for a 30-second commercial in the 2009 SuperBowl, which is a 10% increase from the 2008 game. Locally, SuperBowl spots also cost way more than traditional spots…but is it worth it? Nationally, companies … Continue reading →

According to a monthly survey by IAG Research and posted last week on Ad Age’s website, Philadelphia Cream Cheese scored the most-recalled new TV ad in March for it’s “1/3 Less Fat Philly Personal Trainer” ad: [kml_flashembed movie=”http://www.youtube.com/v/wy-yeXovPdg” width=”425″ height=”350″ … Continue reading →

I get asked all the time, “How do I get <insert event/product/announcement here> covered in the news?” Well, I say, that depends, but the first step is to do a news release. So, a few tips on what EVERY news … Continue reading →