Monthly Archives: April 2008

Not all media calculations of Return On Investment (ROI) are created equal. A new study finds that an ad placed above the fold is visible to 100% of site visitors, yet only about 60% of them actually see it. The … Continue reading →

Last week, I had the pleasure of being a judge for the District 6 round of the National Student Advertising Competition (NSAC) put on each year by the American Advertising Federation. The event was held W-F, April 23-25, in Detroit … Continue reading →

  A recent article from MediaPost Publications highlights the exceptionally high rate of word-of-mouth recommendations by expectant and new mothers.  Overall, pregnant women and new moms engage in one-third more WOM conversations per day than women in general, and almost … Continue reading →

The Bear is on hunt….particularly for small-business owners. Now, I work for a small business, most of our clients are small businesses, and chances are many of you work in a small business too…which is why I found Crain’s Chicago … Continue reading →

    There are 76 million of them…and lots of marketers think they’re all rich, fabulous and retiring early. Ain’t necessarily so, according to a new study by AARP’s marketing research arm, Focalyst. They’re a HUGE market, but there are … Continue reading →

Google doesn’t usually advertise much, as they have tremendous word-of-mouth and brand recall. However, this didn’t stop them from using a very innovative billboard campaign. When they launched their German version of “Google Video” they decided to do a bit … Continue reading →

What do Dr. Pepper drinkers and Chic-fil-A eaters have in common? They’re typically Republican. Likewise, those who have Fig Newtons in the cookie jar are likely supporters of Senator Clinton, and Bear Naked granola chompers are supporters of Senator Obama. … Continue reading →

The best way to improve your Web site search results is to understand how search engines work. Each engine works a little differently, but since Google is king we will focus on them. The below video (www.youtube.com/watch?v=vS1Mw1Adrk0) discusses the anatomy … Continue reading →

I spent a lazy Sunday afternoon judging plan books for the American Advertising Federation‘s student competition and two of the schools mention in-subway advertising. Not those ads on the inside of the cars, but ads on the WALLS of the … Continue reading →

Evolution is about both fact and theory. Before you check the topic of this blog to make sure you are in the right place, let me explain. The point of this statement is to differentiate the concept of observed changes … Continue reading →

Spent this morning listening to Tripp Frohlichstein, president of MediaMasters, Inc., talk about how to uncover your company’s “message.” Tripp is in town as part of today’s seminar by the Rockford Chamber of Commerce called “Get the Message” which talks … Continue reading →

In my last post I wrote about viewing ads from space. Trying not to ignore an entire demographic I thought I would follow up with a post targeting the opposite end of the spatial scale – Nano Advertising. An entry … Continue reading →

Advertisers are slowly discovering the potential of Google Maps and other satellite imaging tools. Some commercial outfits are painting giant ads on their roofs for the benefit of the aerial/satellite photos used by services like Google Earth. If you are … Continue reading →

Marketers and text ads? Sure, if you’re trying to reach pre-teen and teenage girls like consumer products giant Unilever is doing with its latest campaign featuring Ashley Tisdale (she of High School Musical fame) in a sweepstakes about “OMG! Moments.” … Continue reading →

An apostrophe. Such a small thing. Except when it’s not….and then the bad PR will just about kill you. Pity the poor guy who sculpted the new Ernie Banks statue that was unveiled outside Wrigley yesterday and forgot a very … Continue reading →