Comments on: The Few, The Successful, The Recessionary Marketers http://blog.kmkmedia.com/2008/03/17/the-few-the-successful-the-recessionary-marketers/ Wed, 02 Feb 2011 08:04:19 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Doug Burton http://blog.kmkmedia.com/2008/03/17/the-few-the-successful-the-recessionary-marketers/comment-page-1/#comment-9 Doug Burton Thu, 10 Apr 2008 03:34:18 +0000 http://blogs.e-rockford.com/adwire/2008/03/17/the-few-the-successful-the-recessionary-marketers/#comment-9 A recessionary adage (modified for the weak of heart): "when red wine is running in the streets the way to make money is buy assets." A recessionary adage (modified for the weak of heart): “when red wine is running in the streets the way to make money is buy assets.”

]]> By: Cindy Harris http://blog.kmkmedia.com/2008/03/17/the-few-the-successful-the-recessionary-marketers/comment-page-1/#comment-8 Cindy Harris Sat, 29 Mar 2008 11:43:56 +0000 http://blogs.e-rockford.com/adwire/2008/03/17/the-few-the-successful-the-recessionary-marketers/#comment-8 Reason No. 4 may be be true - who isn't looking to keep a job, no matter what the economic realities?! - but it doesn't negate what I said. In addition to providing market-growth opps, recessions also have a way of bringing out tremendous innovation both in product development and in branding. Check out this piece from this week's Ad Age magazine: Recession Can Be a Marketer's Friend (http://adage.com/article?article_id=125877) Of course, companies always have to be careful not to panic - check out the sidebar about Taco Bell's decision to cut prices during the recession of the early 1990s (59-cent burrito anyone?) and the long-term, negative effect many feel it has had on that company's growth prospects. Reason No. 4 may be be true – who isn’t looking to keep a job, no matter what the economic realities?! – but it doesn’t negate what I said.

In addition to providing market-growth opps, recessions also have a way of bringing out tremendous innovation both in product development and in branding.

Check out this piece from this week’s Ad Age magazine: Recession Can Be a Marketer’s Friend (http://adage.com/article?article_id=125877)

Of course, companies always have to be careful not to panic – check out the sidebar about Taco Bell’s decision to cut prices during the recession of the early 1990s (59-cent burrito anyone?) and the long-term, negative effect many feel it has had on that company’s growth prospects.

]]> By: James http://blog.kmkmedia.com/2008/03/17/the-few-the-successful-the-recessionary-marketers/comment-page-1/#comment-7 James Fri, 28 Mar 2008 20:54:58 +0000 http://blogs.e-rockford.com/adwire/2008/03/17/the-few-the-successful-the-recessionary-marketers/#comment-7 Reason number 4: to help keep me in a job! Reason number 4: to help keep me in a job!

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