Monthly Archives: March 2008

Today’s New York Times talks about a trend with big agencies to use neuroscience research and biometrics (things like brain waves and pulse rates) to help them sell their clients’ products and services. These measurements gauge how quickly consumers attune … Continue reading →

Who knew? A major national survey reported this week that wealthy donors – those who give a minimum of $1,000 with an average annual donation of nearly $11,000 – PREFER to donate to their favorite non-profits via online tools versus … Continue reading →

It’s well-known among advertising and marketing pros – those companies that maintain or, ideally, increase their marketing dollars during a recession will gain market share and a better return on their advertising investment. Today, the market place seems to be … Continue reading →

So what does South By Southwest (SXSW) have to do with North in Illinois?  Perhaps more than you think.  This conglomerate show of music, new media, film, web and art design has grown into one of the best showcases of … Continue reading →

Is there something that your company can offer that will connect you with the community and potential customers, even at 2 a.m.?  White Castle grabbed some attention by marking the time change over the weekend…something most people sleep through… and … Continue reading →

Fashion colors spring 08 There is plenty of evidence that colors in design mimic trends in fashion. As spring approaches, (and it is coming), it could be advantageous to bring some new color into your marketing materials to reflect the season. You can attract attention and … Continue reading →

Is advertising on mobile phones the next great trend in the United States? With Nielsen’s latest report saying mobile phone ads are getting response rates of up to 50% – meaning HALF the people who viewed an ad actually responded … Continue reading →

Rockford is home to lots of great advertising….and many of the area’s advertising pros gathered last Thursday (2.28.08) for the annual ADDY advertising award to recognize our work. These awards are held by the American Advertising Federation (AAF) of Northern … Continue reading →