Monthly Archives: February 2008

Think the scheduled email changeover from Insight to Comcast will not affect your marketing? Think again. On a yearly basis, you can expect to lose one third to one half of your email database due to email churn. As a … Continue reading →

Sound bites… While it is true that more and more advertising is hitting the web and providing us myriad sights and visual cues, many companies have not made use of simple sound. Why not create an audio brand identity too?  … Continue reading →

The marketing world is abuzz about a survey released today by the Association of National Advertisers and Forrester Research that reports 62% of advertisers feel traditional TV advertising has become less effective in the past two years. The survey also … Continue reading →

The advertising world today looks very different than it did when our ad agency KMK Media Group started 10 years ago. From social media applications (smile, your company’s on YouTube) to digital video recorders (you mean I can skip commercials … Continue reading →